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Workplace design as a method of creating and supporting corporate identity
Humanities in universities of petroleum engineering

Authors: Svetlana I. BOLSHOVA (b.1958) graduated from Lomonosov Moscow State University in 1987. Assistant professor at the History of Culture Department of Gubkin Russian State University of Oil and Gas. She is the author of 40 publications in the field of workplace design. E-mail: dannon@yandex.ru

Abstract: The article is dedicated to one of the aspects of corporate culture - workplace design. The work space reflects the organization's nature of activity, encourages the creation of and support for corporate identity. Trademarks, logos, color marks should underlie the visual image of working interiors. The author considers it necessary to create harmonious spaces where corporate priorities are an integral part of the artistic solution. The article analyses the interiors of Gubkin Russian State University of Oil and Gas, among them representation offices of oil and gas companies inside the University as an example of the continuous search for corporate identity.

Index UDK: 001.83

Keywords: corporate identity, business space, structure-forming corporate features